danycho.devDany ChoProduct DesignerFreelancer
With end-to-end design, using solutions from different perspectives.
Hong Kong ↔ Seoul ↔ Gothenburg
Product ShowcaseFYL
Public iOS + web · Watch support
PROCESS |
Serious logging depth is tedious and any professional apps often cost a lot of money.
A/B test various UIs with consumer focus groups.
Launched publicly across iOS and web, with Apple Watch support.
FYLAt a glance
Selected work
Peek into the process behind developing a basic, dynamic site at its core.
FYL · Independent product
I shipped a basic CRUD app — a free strength training product as a part of my university startup.
By starting with a static HTML, using 2-3 endpoints, then adding features one by one, FYL was on the App Store after less than a week of development.
iOSPublic
AndroidInternal Testing
WebPublic
Apple WatchSupported
Projects
In total, ~5000+ monthly users are managed across all apps.
I worked on the trilingual public site for a Hong Kong university, then revisited its computing school through a self-directed redesign authored across all three locales.
Web development · Content structure · Trilingual QA · Redesign concept
I built a Hong Kong family office branding concept around their Central office location and asset management practices; building quality motion UI/UX with functionality.
Brand concept · Art direction · Motion · Frontend
I replaced a developer-dependent WordPress setup with a site the non-technical team could update themselves, after shelving a more ambitious 3D React prototype.
Strategy · UX/UI · Development · CMS · SEO
I reimagined an architect's nine-project portfolio as an explorable 3D studio, weaving project stories, biography, résumé, and contact into the room itself.
UI/UX · 3D · Lighting
I turned a dense logistics service catalogue and document library into a clearer customer hub, then kept its deployment, DNS, and local cloud storage running.
Deployment · Cloud Storage · Operations
Research & mentorship
I am building a wagering platform where players queue at a fixed stake, play a match, and settle the pot through official game APIs instead of manual screenshots.
Product design · Architecture · Backend · Platform
I hosted ROV workshops, mentored student research for an IEEE conference, and built a Jetpack Joyride-style game with the students as a hands-on learning tool.
UI/UX · A/B Testing · Game engineering
I brought marine engineering, restoration, and training work into a clearer digital story, alongside field projects using hydroponics and blast-fishing detectors.
ROVs · Research · IEEE/WWF/Discovery Channel
Approach
Engineering digital experiences & platforms for companies globally. Also, keeping up to date with the newest technologies & updates in the industry.
Learn the audience, workflows, framework, and constraints. Successful KPIs only.
Clarify the information, product flows, relationships, and interaction model. Test the riskiest assumption early.
Choose technology for the people using and operating the product, then engineer the surfaces that matter.
Launch, measure, document, hand off, and improve. The system must keep working after release.
About
I’m a Hong Kong-based product designer working across product strategy, visual systems, and production code. I have spent my early internships applying new technologies across various industries. Building products end-to-end, with design skills that haven’t been replaced by AI (yet).
Very smart and quick to learn, he helped me automate some workflows that I use everyday.
Never seen someone think from so many different perspectives and understand what a person visually wants. I didn’t even know I wanted that.
Thanks to Dany for making our website, after our old IT company were overcharging us.
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Let’s work together